Advertising

Advertising: 3 Golden Rules

1. Inform

2. Persuade

3. Sell

Doves Beauty Campaign












Dove's Beauty Campaign is to tell the world how everyone is distorted by the everyday things we see of how women are viewed. Distorted as in how women are changed as shown in the image above using makeup and editing the photo to finish it off, Dove wanted to go against this and instead have the beauty of natural skin on women. I some cases this was successful as many women probably felt more confident and comfortable being out there with their natural look however Dove still did got criticism from many people. Many people made parodies by reversing Doves message of looking at natural beautiful women and instead how people don't want to look at ugly people. They made a very similar video like Dove but instead starting with a nice guy and making him look fat towards the end as shown in the image below.