Venice Jay Riptide Music Video

Indie Genre

Short for independent music meaning that when producing the product e.g. music and games etc they create this themselves without being mainstream and with no major record labels but are allowed to collaborate with other record labels who aren't so popular. The indie genre is usually guitar based and alternative rock in music but really can be anything if the industry matches what indie means. Now, many indie genre music doesn't follow the industry rules, like they create a music with a major record label but they do keep the indie genre within their music so it still classes as indie. 

Vance Joy - Riptide Music Video

Riptide is an example of an indie genre song as it was made without major record labels. The song is described as being a "coming of age love story" but is also known for its metaphors and pop culture references. Throughout the music video, the images that come up exactly match the lyrics in a very obvious way but in some cases it's slightly different or has multiple meanings. For example of an obvious one is a short clip of a girl being dragged into the shadows with the lyrics saying "Taken away to the dark side" at the same time but in other times its different, a clip of a girl being tied up to a tree and escaping with the lyrics being "Oh and they come unstuck" but the image of a girl being tied up to a tree in the middle of nowhere connoting that women are weak but then being controversial when she manages to escape showing women to be strong. In the video, women are presented in different ways, most of the time women are shown to be scared or terrified as they've been abused or attacked or that they are presented to be objectified and sexualised as they aren't looking at the camera not knowing that they are being viewed at from behind.