Tide Print Advert (1950's)

Layout

• Rule of thirds/Visual Hierarchy, The most important information is near the lines if split into three parts, The Heading "TIDE'S GOT WHAT WOMEN WANT!" in the top, the biggest image in the middle and the facts about the product in the bottom.
• The repetition of women in the Tide advert reinforces that this is for women but also can tell men that this product makes women happier as it makes their lives easier.
• Red is used to contrast to the rest of the ad, Words like "Tide", "Clean", "Cleanest", "Whitest" and "Brightens" to show the most important things about Tide and red also matches with the colour of the box of Tide.

Images

• The largest image is of a happy woman with a Tide box in her arms showing how women will adore this product if they had it and will make lives much better.
• Another image is of women hanging up clothes and they're talking to each other about how good Tide is.
• The next image is of the women who appears twice on the print advert where she is talking about how good Tide is compared to other products.

Language

• The rule of three helps make the product sound better, '1. World's CLEANEST wash! 2. World's WHITEST wash! 3. Actually BRIGHTENS colours!' makes it more interesting and better compared to other wash products.

Save The Children vs WaterAid

Save the Children and Water Aid both focus on saving people but represents their message using different methods. Save the Children focuses more on the negative impact on children during a war and shows the suffering they go through however WaterAid uses a risky method of showing the positive impact of people in Africa after they receive the help they need, this is risky as from a different point of view it seems that the people are ok and don't need help however their base message is to show people how helping WaterAid can help other people from not having the necessary needs to being happy like the people in the advert. Save the Children is the usual type of charity advert as it uses guilt and sympathy and is effective at helping people in need successfully. WaterAid approached the charity advert differently by choosing a different view of people in need by showing  the positive side but is a smart method as if analysed properly then you can see what it really means and how there is some guilt and sympathy methods used still in the WaterAid advert.

WaterAid uses some close up shots of Claudia to create a connection between her and the audience, some close up shots of over people happy in the village to show their feelings about having water. Save the Children's advert is completely different as they don't use a close up but instead use a constant upper body shot of a girl living a normal life and then shows her facial expression changing as her normal days starts to go downhill as a war starts in her area. They don't use a close up shot and instead only use upper body shot as they want to show what's happening in the environment and with her face also. Another comparison is the use of colours, WaterAid starts with a lack of colours but throughout the advert more and more colour come through to show how water can brighten up these peoples lives. However, Save the Children starts with bright colours and happy emotions and transitions into dark colours with sad emotions to reinforce their final message of "Just because it isn't happening here, Doesn't mean it isn't happening" as it can happen to anyone at anytime and you don't know its coming even if you live the best and happiest life.

Another thing you can see with the close ups of peoples faces is that if that person is looking directly at you or something else. In the WaterAid advert, no one; not even Claudia looks directly at you which follows the rest of the advert as they don't use much guilt and sympathy like usual charity adverts so they didn't make any look at the camera to not connect a direct connection between them and the audience. However, in Save the Children, the girl doesn't look at the camera for most of the advert until the end when she looks very ill and upset next to her mum celebrating her birthday, she looks straight at the camera for the last few seconds to create the connection between her and the audience and also makes the audience feel sympathy and guilty for her making them want to help her.

Water Aid Advert

Usual WaterAid adverts use empathy, guilt and sad, negative scenes of children struggling however this advert shows the aftermath of if you do donate to WaterAid showing people in Africa being happy as they have water. This is quite risky as not using negative emotions usually make the audience not donate as their first view of the advert makes them think that they don't need water but this is still a quite clever advert as they use little things to show how donating can really help. The main message of the advert is to show that if you donate then you can help more people in poverty without water to be happy with water. First of all they show a shot of a window sill with a radio and a plant on top with a very green garden while its raining, this could be a house of a middle class person as the radio isn't too modern and are listening to the weather. Also this could be the target audience of this Advert as they have enough time and money to donate.  Its a very blue tinted shot to show that its cold suggesting that its in UK and exaggerates on how its raining and we take advantage over the amount of water we have, Also to reinforce that we don't think about how much water we have, the weather channel is talking about how its raining in a negative way to show how most people in UK hate when it rains creating a sense of guilt as we hate rain but people in Africa can't even get that much rain and get clean water like UK and makes the audience to feel sympathy for people in Africa increasing the chances of them donating to WaterAid. The sound transitions from rain to the sound of grasshoppers and other bugs and the transitions from a cold wet shot to a warm dry shot to also create more sympathy for Africans in poverty. The warm dry shot is a image of crops and then transitions to a really blank wide shot of Claudia in the middle of a dirt pathway, blank in the way that there is hardly any colour and seems like its going to be like the usual dark and sad WaterAid adverts however throughout the advert more and more colour starts flowing in showing how giving these people water means a lot to them and can have a huge impact. Claudia starts to hum the song "Sunshine on a Rainy Day" and then starts to sing it, this could link to the first dry shot of Africa and how her mouth is dry that she hums first ; not only colour transitions more throughout the advert but also does water, then she sings it to show that she's got a bit of moisture in her mouth to be able to sing to show water transitioning into the advert. The Western Pop Song creates a connection between Claudia and the audience, especially people who know the song like Middle class people. They use close ups onto Claudia to show a slight happy face to create even more connections that Claudia is an actual person making the audience feel sympathy for her.