Tide Print Advert (1950's)

Layout

• Rule of thirds/Visual Hierarchy, The most important information is near the lines if split into three parts, The Heading "TIDE'S GOT WHAT WOMEN WANT!" in the top, the biggest image in the middle and the facts about the product in the bottom.
• The repetition of women in the Tide advert reinforces that this is for women but also can tell men that this product makes women happier as it makes their lives easier.
• Red is used to contrast to the rest of the ad, Words like "Tide", "Clean", "Cleanest", "Whitest" and "Brightens" to show the most important things about Tide and red also matches with the colour of the box of Tide.

Images

• The largest image is of a happy woman with a Tide box in her arms showing how women will adore this product if they had it and will make lives much better.
• Another image is of women hanging up clothes and they're talking to each other about how good Tide is.
• The next image is of the women who appears twice on the print advert where she is talking about how good Tide is compared to other products.

Language

• The rule of three helps make the product sound better, '1. World's CLEANEST wash! 2. World's WHITEST wash! 3. Actually BRIGHTENS colours!' makes it more interesting and better compared to other wash products.