I, Daniel Blake is an independent film by Ken Loach, he is a political left wing campaigner and makes films about social issues in a subtle way or obvious way. I, Daniel Blake won the Palme D'or award which is the second award for Ken Loach. Independent films struggle to get funding for the film so every opportunity the director has to get money for the film, they will take it, Ken Loach even got money from different countries.
The trailer is the first point to see what Ken Loach's targeted audience is, which is high brow, means elite, and generally carries a connotation of high culture and is shown in the trailer. The trailer starts off with the Palme D'or award widening the audience as it shows people that this film is interesting enough to get an award, interesting for highbrow audience as they look at reviews unlike lowbrows who has little taste or intellectual interest. After the Palme D'or award is the producers, first is the BFI, British Film Industry, and The National Lottery for funding the independent film. There is a benefit for showing The National Lottery for funding them as it links to the film and the targeted audience as the classes in the film and people similar to them in real life would probably go buy Lottery tickets from the National Lottery to hopefully win money which also widens the audience as if they see The National Lottery has funded the film then it must be good.
Friday, January 31, 2020
Tuesday, January 14, 2020
How do mainstream films target and maximise their audience ?
Mainstream films use a variety of ways to target and maximise their audience. First of all, mainstream films use well known or highly rated actors or celebrities or they look similar to the famous person to appeal to audiences as they may be a fan of them increasing the chance of them watching the film. Straight Outta Compton uses actors who look very similar to Dr. Dre, Eazy-E and for Ice Cube they use his son O'Shea Jackson Jr. as he looks very similar to Ice Cube. Even though this mainstream film doesn't use the actual celebrities themselves, it's better to use actors who are younger and similar as the film looked at the past of N.W.A and the film would feel weird if they were the same age as they are today, making the film look more real and engaging maximising their audience. Mostly, all mainstream films release a trailer before the official release of their film to hook audiences and get them interested for the film, however if the trailer is bad, most people will assume that the film will be bad but Straight Outta Compton had a very successful trailer.
Thursday, January 9, 2020
Television Brief Idea
Television Ideas
Mockumentary:
- Find odd subject
- Try use one camera
- Handheld or shaky footage
- Use natural or minimal lighting
- Exaggerate
- Interview actual people not actors
Tuesday, January 7, 2020
Mainstream VS Independent Film
Straight Outta Compton was co-funded $28 million from Universal Pictures and Legendary Pictures and Straight Outta Compton made a worldwide of $201.6 million. The 3 production companies of Straight Outta Compton is Universal Pictures, Legendary Pictures and New Line Cinema. Dr.Dre's Beats was shown at the end of the film to promote and advertise them and gain more money as fans of this film would get Beats. NWA also helped with the production of the film not only with showing their history in the film but more. Ice Cube's son O'shea Jackson Jr played as Ice Cube as he is very similar looking. Dr Dre marketed his Beats with the film to promote him and the film.
In Straight Outta Compton, not all events were the same in the film compared to real life. For example, As Dr Dre had the most influence on the film, the bad events that related around him were not in the film like Dr Dre attacked a journalist Dee Barnes at a Hollywood Nightclub, the reason it wasn't put in as the films about NWA as a group, only the ups and downs of the group, not as each individuals problem. As most Hollywood films always adds some 'Hollywood Flair' to true story films to make it more interesting and so did Straight outta Compton, when Ice Cube (O'shea Jackson Jr) kicked a girl out of a party after she caused some bad attention. He shoves her out the door saying "Bye Felicia", this is a memorable scene but is fake but does enhance how NWA was and makes the film better. Not all events were changed like Ice Cube smashing up Priority Records' office with a baseball bat which did happen.
Straight Outta Compton's trailer begins with introducing the characters to us viewers slowly with slow transitions and quiet music and showing the problems back then with police brutality and racism and then show them as a group being strong against the problems and still chasing their dreams of being successful artists. A bit later though the trailer, they have already gained the popularity and success and the music has gotten louder and the transitions are faster going through good scenes, like comedy where Easy-E pulls out a gun in the middle of a public area or action like Dr Dre in a Ferrari being chased by police to make the film more appealing to other target audiences. The rest of the trailer is to hype up the audience for the film with familiar music that fans would know. Showing each character with their name coming up and showing the ups and downs of NWA all in one short clip to tell the audience that this film follows the history of the group making NWA fans really wanting to watch it. The way they presented the film with the trailer really helped the film gain in popularity as the music they use is catchy, rememberable and hyped.
Not only the trailer helped out the the film, Straight Outta Somewhere marketing campaign was probably the one that helped Straight Outta Compton, The Straight Outta Somewhere is a generator and allowed fans to represent where they live being able to replace Compton from the Straight Outta Compton title with whatever they want and then can be customised with a photo in the background of them or there city etc.. Then they would upload it to social media, people flooded this website and generated over 143,000 posts using #StraightOutta. 5 reasons why the generator was so successful was Hometown Pride - Consumers are proud of where they live, Humour Factor - To make fun out of other people, Memes - Memes are funny and this was a perfect opportunity to make some with the generator, Celebrity Engagement - Fans loved seeing celebrities joining in and Consumer Anticipation - The film is the most anticipated film of the year.
In Straight Outta Compton, not all events were the same in the film compared to real life. For example, As Dr Dre had the most influence on the film, the bad events that related around him were not in the film like Dr Dre attacked a journalist Dee Barnes at a Hollywood Nightclub, the reason it wasn't put in as the films about NWA as a group, only the ups and downs of the group, not as each individuals problem. As most Hollywood films always adds some 'Hollywood Flair' to true story films to make it more interesting and so did Straight outta Compton, when Ice Cube (O'shea Jackson Jr) kicked a girl out of a party after she caused some bad attention. He shoves her out the door saying "Bye Felicia", this is a memorable scene but is fake but does enhance how NWA was and makes the film better. Not all events were changed like Ice Cube smashing up Priority Records' office with a baseball bat which did happen.
Straight Outta Compton's trailer begins with introducing the characters to us viewers slowly with slow transitions and quiet music and showing the problems back then with police brutality and racism and then show them as a group being strong against the problems and still chasing their dreams of being successful artists. A bit later though the trailer, they have already gained the popularity and success and the music has gotten louder and the transitions are faster going through good scenes, like comedy where Easy-E pulls out a gun in the middle of a public area or action like Dr Dre in a Ferrari being chased by police to make the film more appealing to other target audiences. The rest of the trailer is to hype up the audience for the film with familiar music that fans would know. Showing each character with their name coming up and showing the ups and downs of NWA all in one short clip to tell the audience that this film follows the history of the group making NWA fans really wanting to watch it. The way they presented the film with the trailer really helped the film gain in popularity as the music they use is catchy, rememberable and hyped.
Not only the trailer helped out the the film, Straight Outta Somewhere marketing campaign was probably the one that helped Straight Outta Compton, The Straight Outta Somewhere is a generator and allowed fans to represent where they live being able to replace Compton from the Straight Outta Compton title with whatever they want and then can be customised with a photo in the background of them or there city etc.. Then they would upload it to social media, people flooded this website and generated over 143,000 posts using #StraightOutta. 5 reasons why the generator was so successful was Hometown Pride - Consumers are proud of where they live, Humour Factor - To make fun out of other people, Memes - Memes are funny and this was a perfect opportunity to make some with the generator, Celebrity Engagement - Fans loved seeing celebrities joining in and Consumer Anticipation - The film is the most anticipated film of the year.
Subscribe to:
Posts (Atom)