I, Daniel Blake

I, Daniel Blake is an independent film by Ken Loach, he is a political left wing campaigner and makes films about social issues in a subtle way or obvious way. I, Daniel Blake won the Palme D'or award which is the second award for Ken Loach. Independent films struggle to get funding for the film so every opportunity the director has to get money for the film, they will take it, Ken Loach even got money from different countries. 

The trailer is the first point to see what Ken Loach's targeted audience is, which is high brow, means elite, and generally carries a connotation of high culture and is shown in the trailer.  The trailer starts off with the Palme D'or award widening the audience as it shows people that this film is interesting enough to get an award, interesting for highbrow audience as they look at reviews unlike lowbrows who has little taste or intellectual interest. After the Palme D'or award is the producers, first is the BFI, British Film Industry, and The National Lottery for funding the independent film. There is a benefit for showing The National Lottery for funding them as it links to the film and the targeted audience as the classes in the film and people similar to them in real life would probably go buy Lottery tickets from the National Lottery to hopefully win money which also widens the audience as if they see The National Lottery has funded the film then it must be good.