Wednesday, September 23, 2020

Black Panther as a Mainstream Film


Black Panther
 is poised to prove to Hollywood that African-American narratives have the power to generate profits from all audiences. And, more important, that making movies about black lives is part of showing that they matter. Black Panther has numerous genres of Action, Science Fiction, Fantasy, Superhero and Adventure. 
After the death of his father, T'Challa returns home to the African nation of Wakanda to take his rightful place as king. When a powerful enemy suddenly reappears, T'Challa's mettle as king and as Black Panther gets tested when he's drawn into a conflict that puts the fate off Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people. The main stars of the film is Chadwick Boseman, Michael B Jordan, Daniel Kaluuya and more, Black Panther drew the most diverse North American audience ever for a superhero film according to ComScore. African Americans made up the largest share of the audience, or 37 percent, followed by Caucasians (35 percent), Hispanics (18 percent), Asians (5 percent) and Native American/Other (5 percent). Black Panther is part of the Marvel franchise and does link to other Marvel films however it can work as a stand alone film. The two producers are Kevin Feige and David J Grant, Kevin Feige has been working with Marvel since 2008 and has basically produced every Marvel film and other ones too, David J Grant has been with Marvel since 2011 and has produced most of the films. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 18th film in the Marvel Cinematic Universe (MCU). Black Panther had a budget of $200 million and made $1.3 billion worldwide. Black Panther was created with the help of Marvel comics where Black Panther appeared in one of the Fantastic Four comics however Marvel wanted to introduce Black Panther into their MCU first before re-acting the moments from the 1966 comics. Part of this success can be attributed to focussed cultural marketing. Kendrick Lamar was tapped to curate the film’s soundtrack, which included work from Lamar himself and a number of collaborators. Marvel and Disney also sought to advertise trailers for the film during television broadcasts of sports that have a strong African American following. There was even a Black Panther themed fashion show during New York Fashion Week which sought to make a positive impact ‘Welcome to Wakanda’ brought together noted fashion designers with proceeds helping Save The Children. 
Black Panther had its world premiere at the Dolby Theatre in Los Angeles on January 29, 2018. Black Panther was released in the United Kingdom, Hong Kong, and Taiwan on February 13, in South Korea on February 14, and the United States on February 16. In the United States, the film opened in 4,020 theaters, with over 3,200 of those in 3D, 404 in IMAX, over 660 in premium large format, and over 200 D-Box locations. The film opened in most markets in its first weekend of release including a "cross-nation release" in Africa, a first for a Disney film. Black Panther grossed $700.1 million in the United States and Canada, and $646.9 million in other territories, for a worldwide total of $1.347 billion. It became the highest-grossing solo superhero film, the third-highest-grossing film of the MCU and superhero film overall, the ninth-highest-grossing film of all time, and the highest-grossing film by a black director. At the end of Black Panther, there is an end credit scene with the winter soldier to show that he is still alive which is linking to other Marvel films that he is going to be in the other films, which he was in Avengers Infinity War and Endgame. On Marvels shop, they have lots of Black Panther march like Black Panther suit pyjamas/shirts and Black Panther gloves or stuff like Bottles and mugs. 

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