Firstly, the gender of Attitude is male and they make the Attitude website fit with what males generally like. On the main page, there are many photos, more than text as men like to see visuals instead of text, if the reader does want to read more, clicking on that article will bring up more text however the text is in short paragraphs and lacks in emotional content to appeal more to the Male audience.
The age range is between 26 and 55, this is shown from the way Attitude targets their audience. A heavy use of Facebook and Twitter shows that the age age range is between 26 and 55 as they are the age group that tends to use Facebook and Twitter, however they do use Instagram as well which does fall under a different age group but could still work as it could widen their current target range using Instagram. Attitude has articles mostly focused on politics, TV shows and celebrities, the celebrities are usually celebrities who were popular in the late 20th century or gay celebrities who are popular now, for example Elton John and Alan Carr who are famous gay celebrities are on recent articles. Another reason on why the age group is 26 to 55 is that there is no audience feedback, younger audiences has a heavy use of feedback like a comment section to express their feelings about the topic, they may not have any audience feedback on their website to not only avoid any discrimination but also, older audiences dont really use feedback sections as much as younger audiences.
The socio-economic group for Attitude is ABC1, the first reason is that Attitude has sponsorships with companies which advertise premium products like Calvin Klein and Jaguar which socio-economic group ABC1 are interested in. The second reason is that the langauage is formal and complex and is written in standard English to mirror middle class values and educational backgrounds of an ABC1 demographic. Articles also refer to the jobs that ABC1 demographics do like teachers, managers, designers and etc.
Attitude also depends on the psycho graphics of their audience to know how to present their website. The psychometric grouping of Attitude's target audience are Reformers and Aspirers. The website mainly is about politics, commenting on social issues which are mainly LGBTQ focused but does look at other topics too, this is for the reformers in Attitude's target audience who seek enlightenment. For the aspirers, the website has a style section which shows off premium products in a very saturated way as aspirers are concerned with looking good, material acquisition and brand awareness, also the travel section highlights 'boutique' hotel options at the expense of budget travel which definitely fits in with aspirers needs.
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