PAPER1 SECTION B THE MIRROR Research and key questions

 Research The Daily Mirror newspaper and answer the following questions.
 The best place to start with this research is reachplc.com
 1. Who owns Reach Plc? 
Nicholas Prettejohn and Jim Mullen

2. What other newspapers and media products do Reach Plc own?
Sunday Mirror, The Sunday People, Daily Express, Sunday Express, Daily Star, Daily Sunday and Scottish newspapers called Daily Record and Sunday Mail and OK! are the national print brands, Reach PLC have many more products like digital brands other print brands

 3. What ways can audiences access this newspaper?

The audience can go on their website to see recent news, can also get their app where you can get the newspaper digitally for free for 2 months and then a subscription will start or have a subscription to have Daily Mirror delivered to your address

4. Visit the website of some of the other  newspapers Reach Plc owns and read some of their articles. What political agenda or bias do they hold?

Daily Mirror has a political alignment of Labour and so is Daily Record and so is every single newspaper they produce is also Labour so Reach PLC has a political agenda for Labour

5. Who is the intended readership (audience) for The Daily Mirror. You must consider the demographic profile and the psychographic profile.

The Daily Mirror's target audience, according to NRS and ABC data is predominantly C2DE, over 35 and are working class Labour supporters.