The Newspaper Industry

What are the reasons that newspaper circulation is in decline ?

As technology evolves, more and more people are using technology to do things more quickly and/or efficiently and leaves the companies that didn't use technology behind. Daily newspapers used to be very popular until the rise of e-media news services which are newspapers online, for customers this is great as it is better for it to online but for newspaper companies this is bad as customers wont buy there newspapers anymore.

What has been the response of The Times and other newspapers to try and maintain profits and audiences ? 

Newspaper companies are in competition with one another to ensure that people are consuming their products so they can make money from advertising to keep their company up and running. Over the last decade they have lost 2.25 million readers since the rise of e-media news services which means less money for them, and for them to stay profitable then they cut staff, close offices and especially for local papers they might have to get rid of titles. The Times needed to stay in the competition so to make more money, they put the news behind a paywall to stay profitable, you can still see news on their website but it isn't all the news you would get like on a newspaper so if you want a digital newspaper then you will have to pay for a subscription.