I, Daniel Blake

I, Daniel Blake is an independent film by Ken Loach, he is a political left wing campaigner and makes films about social issues in a subtle way or obvious way. I, Daniel Blake won the Palme D'or award which is the second award for Ken Loach. Independent films struggle to get funding for the film so every opportunity the director has to get money for the film, they will take it, Ken Loach even got money from different countries. 

The trailer is the first point to see what Ken Loach's targeted audience is, which is high brow, means elite, and generally carries a connotation of high culture and is shown in the trailer.  The trailer starts off with the Palme D'or award widening the audience as it shows people that this film is interesting enough to get an award, interesting for highbrow audience as they look at reviews unlike lowbrows who has little taste or intellectual interest. After the Palme D'or award is the producers, first is the BFI, British Film Industry, and The National Lottery for funding the independent film. There is a benefit for showing The National Lottery for funding them as it links to the film and the targeted audience as the classes in the film and people similar to them in real life would probably go buy Lottery tickets from the National Lottery to hopefully win money which also widens the audience as if they see The National Lottery has funded the film then it must be good.

How do mainstream films target and maximise their audience ?

Mainstream films use a variety of ways to target and maximise their audience. First of all, mainstream films use well known or highly rated actors or celebrities or they look similar to the famous person to appeal to audiences as they may be a fan of them increasing the chance of them watching the film. Straight Outta Compton uses actors who look very similar to Dr. Dre, Eazy-E and for Ice Cube they use his son O'Shea Jackson Jr. as he looks very similar to Ice Cube. Even though this mainstream film doesn't use the actual celebrities themselves, it's better to use actors who are younger and similar as the film looked at the past of N.W.A and the film would feel weird if they were the same age as they are today, making the film look more real and engaging maximising their audience. Mostly, all mainstream films release a trailer before the official release of their film to hook audiences and get them interested for the film, however if the trailer is bad, most people will assume that the film will be bad but Straight Outta Compton had a very successful trailer.

Television Brief Idea

Television Ideas

Mockumentary:

1. Find odd subject
2. Try use one camera
3. Handheld or shaky footage
4. Use natural or minimal lighting
5. Exaggerate
6. Interview actual people not actors

Mainstream VS Independent Film

Straight Outta Compton was co-funded $28 million from Universal Pictures and Legendary Pictures and Straight Outta Compton made a worldwide of $201.6 million. The 3 production companies of Straight Outta Compton is Universal Pictures, Legendary Pictures and New Line Cinema. Dr.Dre's Beats was shown at the end of the film to promote and advertise them and gain more money as fans of this film would get Beats. NWA also helped with the production of the film not only with showing their history in the film but more. Ice Cube's son O'shea Jackson Jr played as Ice Cube as he is very similar looking. Dr Dre marketed his Beats with the film to promote him and the film.

In Straight Outta Compton, not all events were the same in the film compared to real life. For example, As Dr Dre had the most influence on the film, the bad events that related around him were not in the film like Dr Dre attacked a journalist Dee Barnes at a Hollywood Nightclub, the reason it wasn't put in as the films about NWA as a group, only the ups and downs of the group, not as each individuals problem. As most Hollywood films always adds some 'Hollywood Flair' to true story films to make it more interesting and so did Straight outta Compton, when Ice Cube (O'shea Jackson Jr) kicked a girl out of a party after she caused some bad attention. He shoves her out the door saying "Bye Felicia", this is a memorable scene but is fake but does enhance how NWA was and makes the film better. Not all events were changed like Ice Cube smashing up Priority Records' office with a baseball bat which did happen.

Straight Outta Compton's trailer begins with introducing the characters to us viewers slowly with slow transitions and quiet music and showing the problems back then with police brutality and racism  and then show them as a group being strong against the problems and still chasing their dreams of being successful artists. A bit later though the trailer, they have already gained the popularity and success and the music has gotten louder and the transitions are faster going through good scenes, like comedy where Easy-E pulls out a gun in the middle of a public area or action like Dr Dre in a Ferrari being chased by police to make the film more appealing to other target audiences. The rest of the trailer is to hype up the audience for the film with familiar music that fans would know. Showing each character with their name coming up and showing the ups and downs of NWA all in one short clip to tell the audience that this film follows the history of the group making NWA fans really wanting to watch it. The way they presented the film with the trailer really helped the film gain in popularity as the music they use is catchy, rememberable and hyped.

Not only the trailer helped out the the film, Straight Outta Somewhere marketing campaign was probably the one that helped Straight Outta Compton, The Straight Outta Somewhere is a generator and allowed fans to represent where they live being able to replace Compton from the Straight Outta Compton title with whatever they want and then can be customised with a photo in the background of them or there city etc.. Then they would upload it to social media, people flooded this website and generated over 143,000 posts using #StraightOutta. 5 reasons why the generator was so successful was Hometown Pride - Consumers are proud of where they live, Humour Factor - To make fun out of other people, Memes - Memes are funny and this was a perfect opportunity to make some with the generator, Celebrity Engagement - Fans loved seeing celebrities joining in and Consumer Anticipation - The film is the most anticipated film of the year.

Tide Print Advert (1950's)

Layout

• Rule of thirds/Visual Hierarchy, The most important information is near the lines if split into three parts, The Heading "TIDE'S GOT WHAT WOMEN WANT!" in the top, the biggest image in the middle and the facts about the product in the bottom.
• The repetition of women in the Tide advert reinforces that this is for women but also can tell men that this product makes women happier as it makes their lives easier.
• Red is used to contrast to the rest of the ad, Words like "Tide", "Clean", "Cleanest", "Whitest" and "Brightens" to show the most important things about Tide and red also matches with the colour of the box of Tide.

Images

• The largest image is of a happy woman with a Tide box in her arms showing how women will adore this product if they had it and will make lives much better.
• Another image is of women hanging up clothes and they're talking to each other about how good Tide is.
• The next image is of the women who appears twice on the print advert where she is talking about how good Tide is compared to other products.

Language

• The rule of three helps make the product sound better, '1. World's CLEANEST wash! 2. World's WHITEST wash! 3. Actually BRIGHTENS colours!' makes it more interesting and better compared to other wash products.

Save The Children vs WaterAid

Save the Children and Water Aid both focus on saving people but represents their message using different methods. Save the Children focuses more on the negative impact on children during a war and shows the suffering they go through however WaterAid uses a risky method of showing the positive impact of people in Africa after they receive the help they need, this is risky as from a different point of view it seems that the people are ok and don't need help however their base message is to show people how helping WaterAid can help other people from not having the necessary needs to being happy like the people in the advert. Save the Children is the usual type of charity advert as it uses guilt and sympathy and is effective at helping people in need successfully. WaterAid approached the charity advert differently by choosing a different view of people in need by showing  the positive side but is a smart method as if analysed properly then you can see what it really means and how there is some guilt and sympathy methods used still in the WaterAid advert.

WaterAid uses some close up shots of Claudia to create a connection between her and the audience, some close up shots of over people happy in the village to show their feelings about having water. Save the Children's advert is completely different as they don't use a close up but instead use a constant upper body shot of a girl living a normal life and then shows her facial expression changing as her normal days starts to go downhill as a war starts in her area. They don't use a close up shot and instead only use upper body shot as they want to show what's happening in the environment and with her face also. Another comparison is the use of colours, WaterAid starts with a lack of colours but throughout the advert more and more colour come through to show how water can brighten up these peoples lives. However, Save the Children starts with bright colours and happy emotions and transitions into dark colours with sad emotions to reinforce their final message of "Just because it isn't happening here, Doesn't mean it isn't happening" as it can happen to anyone at anytime and you don't know its coming even if you live the best and happiest life.

Another thing you can see with the close ups of peoples faces is that if that person is looking directly at you or something else. In the WaterAid advert, no one; not even Claudia looks directly at you which follows the rest of the advert as they don't use much guilt and sympathy like usual charity adverts so they didn't make any look at the camera to not connect a direct connection between them and the audience. However, in Save the Children, the girl doesn't look at the camera for most of the advert until the end when she looks very ill and upset next to her mum celebrating her birthday, she looks straight at the camera for the last few seconds to create the connection between her and the audience and also makes the audience feel sympathy and guilty for her making them want to help her.

Water Aid Advert

Usual WaterAid adverts use empathy, guilt and sad, negative scenes of children struggling however this advert shows the aftermath of if you do donate to WaterAid showing people in Africa being happy as they have water. This is quite risky as not using negative emotions usually make the audience not donate as their first view of the advert makes them think that they don't need water but this is still a quite clever advert as they use little things to show how donating can really help. The main message of the advert is to show that if you donate then you can help more people in poverty without water to be happy with water. First of all they show a shot of a window sill with a radio and a plant on top with a very green garden while its raining, this could be a house of a middle class person as the radio isn't too modern and are listening to the weather. Also this could be the target audience of this Advert as they have enough time and money to donate.  Its a very blue tinted shot to show that its cold suggesting that its in UK and exaggerates on how its raining and we take advantage over the amount of water we have, Also to reinforce that we don't think about how much water we have, the weather channel is talking about how its raining in a negative way to show how most people in UK hate when it rains creating a sense of guilt as we hate rain but people in Africa can't even get that much rain and get clean water like UK and makes the audience to feel sympathy for people in Africa increasing the chances of them donating to WaterAid. The sound transitions from rain to the sound of grasshoppers and other bugs and the transitions from a cold wet shot to a warm dry shot to also create more sympathy for Africans in poverty. The warm dry shot is a image of crops and then transitions to a really blank wide shot of Claudia in the middle of a dirt pathway, blank in the way that there is hardly any colour and seems like its going to be like the usual dark and sad WaterAid adverts however throughout the advert more and more colour starts flowing in showing how giving these people water means a lot to them and can have a huge impact. Claudia starts to hum the song "Sunshine on a Rainy Day" and then starts to sing it, this could link to the first dry shot of Africa and how her mouth is dry that she hums first ; not only colour transitions more throughout the advert but also does water, then she sings it to show that she's got a bit of moisture in her mouth to be able to sing to show water transitioning into the advert. The Western Pop Song creates a connection between Claudia and the audience, especially people who know the song like Middle class people. They use close ups onto Claudia to show a slight happy face to create even more connections that Claudia is an actual person making the audience feel sympathy for her.