BigFoot DVD Cover

For now I'm not sure what I'm going to put on the front cover of the DVD cover but I want to be similar to my poster where it doesn't give too much away but isn't boring so I was thinking about the side of "Bigfoot's" face which is a human not Bigfoot. This is similar to my poster as it doesn't give too much away like my poster as it only shows a footprint but still can subtle tell what its about.

The back cover will show the front cover but original and 4 thumbnail photos just showing scenes from the film like the ones below. These don't show too much either except of the different locations in the video.

Print Production - BIGFOOT

BIGFOOT is not a normal Bigfoot show where they explore the sightings of Bigfoot, however my interpretation of it is different as it's a mockumentary of Bigfoot, people go on a hunt for Bigfoot however it isn't Bigfoot but really just a normal person. I wanted to show all this in my poster so I used a footprint of a shoe with the title BIGFOOT over the top to show that Bigfoot is a normal person but also it doesn't give too much away so its still leaves a sense of mystery like other Bigfoot shows. My inspiration was just other Bigfoot shows where they show his foot in the mud but obviously put a twist on it by using an easily recognisable footprint. I like the simplicity of my poster with the black borders on the top and bottom to make it more cleaning easier for me to put the other things like reviews, date and channel. I did edit the photo on photoshop to make it slightly more darker and dim the bright leaves so it allows the title to pop out more from the background picture. The font is quite a neatened up font to go with the Bigfoot style but also has shapes of buildings at the bottom of each letter to also reinforce the point of Bigfoot just being a normal person. Colours are quite simple as well with just white letters matching the title except of the E4 logo with purple on it so its easier to recognise and I think it isn't too distracting but enough to let the audience know what channel the show is on. I do think the quality of the picture isn't the best as in some areas its easier to see how pixelated it is however it isn't too bad. When I took the photo, I wish I got better lighting so the footprint was easier to see, that's why I needed to edit the photo to contrast the level of the footprint to the ground level. How it all comes together, the layout makes the viewer look at the middle of the poster where most of the important information is (Title, Picture) which relates to Primary Optical Area (POA) and Rule of Thirds (RoT) .My title is in the POA and them reading it leads them down to the picture and the rest of the poster. RoT is when a picture is split in three part and the most important things should be on/near the lines, if applied to my poster the Title is almost touching the lines as it is the most important thing. In general, I'm very happy with the result of the poster and I think it shows the message I wanted it to do.

I, Daniel Blake

I, Daniel Blake is an independent film by Ken Loach, he is a political left wing campaigner and makes films about social issues in a subtle way or obvious way. I, Daniel Blake won the Palme D'or award which is the second award for Ken Loach. Independent films struggle to get funding for the film so every opportunity the director has to get money for the film, they will take it, Ken Loach even got money from different countries. 

The trailer is the first point to see what Ken Loach's targeted audience is, which is high brow, means elite, and generally carries a connotation of high culture and is shown in the trailer.  The trailer starts off with the Palme D'or award widening the audience as it shows people that this film is interesting enough to get an award, interesting for highbrow audience as they look at reviews unlike lowbrows who has little taste or intellectual interest. After the Palme D'or award is the producers, first is the BFI, British Film Industry, and The National Lottery for funding the independent film. There is a benefit for showing The National Lottery for funding them as it links to the film and the targeted audience as the classes in the film and people similar to them in real life would probably go buy Lottery tickets from the National Lottery to hopefully win money which also widens the audience as if they see The National Lottery has funded the film then it must be good.

How do mainstream films target and maximise their audience ?

Mainstream films use a variety of ways to target and maximise their audience. First of all, mainstream films use well known or highly rated actors or celebrities or they look similar to the famous person to appeal to audiences as they may be a fan of them increasing the chance of them watching the film. Straight Outta Compton uses actors who look very similar to Dr. Dre, Eazy-E and for Ice Cube they use his son O'Shea Jackson Jr. as he looks very similar to Ice Cube. Even though this mainstream film doesn't use the actual celebrities themselves, it's better to use actors who are younger and similar as the film looked at the past of N.W.A and the film would feel weird if they were the same age as they are today, making the film look more real and engaging maximising their audience. Mostly, all mainstream films release a trailer before the official release of their film to hook audiences and get them interested for the film, however if the trailer is bad, most people will assume that the film will be bad but Straight Outta Compton had a very successful trailer.

Television Brief Idea

Television Ideas

Mockumentary:

1. Find odd subject
2. Try use one camera
3. Handheld or shaky footage
4. Use natural or minimal lighting
5. Exaggerate
6. Interview actual people not actors

Mainstream VS Independent Film

Straight Outta Compton was co-funded $28 million from Universal Pictures and Legendary Pictures and Straight Outta Compton made a worldwide of $201.6 million. The 3 production companies of Straight Outta Compton is Universal Pictures, Legendary Pictures and New Line Cinema. Dr.Dre's Beats was shown at the end of the film to promote and advertise them and gain more money as fans of this film would get Beats. NWA also helped with the production of the film not only with showing their history in the film but more. Ice Cube's son O'shea Jackson Jr played as Ice Cube as he is very similar looking. Dr Dre marketed his Beats with the film to promote him and the film.

In Straight Outta Compton, not all events were the same in the film compared to real life. For example, As Dr Dre had the most influence on the film, the bad events that related around him were not in the film like Dr Dre attacked a journalist Dee Barnes at a Hollywood Nightclub, the reason it wasn't put in as the films about NWA as a group, only the ups and downs of the group, not as each individuals problem. As most Hollywood films always adds some 'Hollywood Flair' to true story films to make it more interesting and so did Straight outta Compton, when Ice Cube (O'shea Jackson Jr) kicked a girl out of a party after she caused some bad attention. He shoves her out the door saying "Bye Felicia", this is a memorable scene but is fake but does enhance how NWA was and makes the film better. Not all events were changed like Ice Cube smashing up Priority Records' office with a baseball bat which did happen.

Straight Outta Compton's trailer begins with introducing the characters to us viewers slowly with slow transitions and quiet music and showing the problems back then with police brutality and racism  and then show them as a group being strong against the problems and still chasing their dreams of being successful artists. A bit later though the trailer, they have already gained the popularity and success and the music has gotten louder and the transitions are faster going through good scenes, like comedy where Easy-E pulls out a gun in the middle of a public area or action like Dr Dre in a Ferrari being chased by police to make the film more appealing to other target audiences. The rest of the trailer is to hype up the audience for the film with familiar music that fans would know. Showing each character with their name coming up and showing the ups and downs of NWA all in one short clip to tell the audience that this film follows the history of the group making NWA fans really wanting to watch it. The way they presented the film with the trailer really helped the film gain in popularity as the music they use is catchy, rememberable and hyped.

Not only the trailer helped out the the film, Straight Outta Somewhere marketing campaign was probably the one that helped Straight Outta Compton, The Straight Outta Somewhere is a generator and allowed fans to represent where they live being able to replace Compton from the Straight Outta Compton title with whatever they want and then can be customised with a photo in the background of them or there city etc.. Then they would upload it to social media, people flooded this website and generated over 143,000 posts using #StraightOutta. 5 reasons why the generator was so successful was Hometown Pride - Consumers are proud of where they live, Humour Factor - To make fun out of other people, Memes - Memes are funny and this was a perfect opportunity to make some with the generator, Celebrity Engagement - Fans loved seeing celebrities joining in and Consumer Anticipation - The film is the most anticipated film of the year.

Tide Print Advert (1950's)

Layout

• Rule of thirds/Visual Hierarchy, The most important information is near the lines if split into three parts, The Heading "TIDE'S GOT WHAT WOMEN WANT!" in the top, the biggest image in the middle and the facts about the product in the bottom.
• The repetition of women in the Tide advert reinforces that this is for women but also can tell men that this product makes women happier as it makes their lives easier.
• Red is used to contrast to the rest of the ad, Words like "Tide", "Clean", "Cleanest", "Whitest" and "Brightens" to show the most important things about Tide and red also matches with the colour of the box of Tide.

Images

• The largest image is of a happy woman with a Tide box in her arms showing how women will adore this product if they had it and will make lives much better.
• Another image is of women hanging up clothes and they're talking to each other about how good Tide is.
• The next image is of the women who appears twice on the print advert where she is talking about how good Tide is compared to other products.

Language

• The rule of three helps make the product sound better, '1. World's CLEANEST wash! 2. World's WHITEST wash! 3. Actually BRIGHTENS colours!' makes it more interesting and better compared to other wash products.